In the main Of Their Time comprises studio works dating from the last five years, the kind often to be found in the privacy of people’s homes, in offices and sometimes in storage, awaiting exhibition. Grouped together as an association, ADIAF’s collectors have set out to share their enthusiasm and their holdings via loans to institutions. Paintings, drawings, sculptures and photographs go hand in hand with videos, performances, and protocols awaiting reactivation. Collectors form attachments with artists through different contractual arrangements that stretch the limits, the materiality and the duration of the works. Since Marcel Duchamp’s famous 1913 ready-made – a mass-produced urinal laid on its back, then signed and installed in an exhibition – Saâdane Afif and numerous other iconoclastic artists have been manipulating symbols and considering art in terms of its critical function. The provocative element aside, it is the economics of the work which become the issue – its market value bound to its media exposure, even!