In Sorrow, Šejla Kamerić revisits Vincent van Gogh’s 1882 drawing of the same name, capturing the essence of despair and alienation through a modern, commercial lens. Her work, presented as a large-format slide in a lightbox, reimagines Van Gogh’s image of Sien Hoornik—a destitute woman and van Gogh’s model—who embodies themes of abandonment, sexual exploitation, and social isolation. Kamerić poses as Sien, creating a polished, high-gloss version that contrasts sharply with van Gogh’s raw, stark lines. By adopting commercial aesthetics, she adds layers of irony and alienation, presenting “Sorrow” as though it were a luxury product. This stylistic transformation draws a parallel between modern advertising’s promises of beauty and wealth and the enduring societal and personal despair that they can mask. Her work is an exploration of memory and identity, reflecting her own childhood in war-torn Sarajevo, and serves as a critique of capitalist ideals that often obscure deeper human suffering.